Review: Maybelline Colour 24hr Tattoo in Eternal Gold

Does anyone else think that tattoo is a bit of an icky name for an eye shadow? I keep getting a mental image of someone sticking a needle in my eye!!

I purchased the Maybelline Colour 24hr Tattoo in Eternal Gold a while ago after being particularly enamoured with the same product in taupe (review here).  This shadow differs from the taupe in that it is shimmering rather than matte, although I found the general consistency of the cream shadow similar.

One slight difference is that if found it to apply slightly patchily on my lids and it was certainly not as opaque. It is a gorgeous yellow gold shade which I could imagine would look amazing on tanned or darker skintones.   The shadow dries fast, so you will need to apply and blend quickly.  I have been applying this with my Mac 239 brush and blending it out to soften it at the edges a little with a fluffy brush. 

Direct Sunlight

I found Eternal Gold to have slightly less lasting power on my oily lids than the taupe but I suspect in some part this is due to the fact that it is more of a shimmer formula. I still found it lasted up to around six hours before showing signs of wear when used in conjunction with a primer, although bear in mind I have super oily lids!

Indirect Sunlight

Verdict

Whilst not quite up to the same high standard as the taupe shadow in the range, this is still very good quality for a cheaper brand. It does require a little more effort in application than simply swiping and going but it provides a very pretty, simple look for summer. One aspect of application I have yet to try is blending it with other shadows. I'd be interested to know if others have blended these products with other cream or powder shadows and how they fared.

3/5 

Price - £4.99

Where to Buy - Boots, Superdrug