I'm jumping on the band-waggon rather late with the Maybelline Color Tattoos, but with the warm weather finally making an appearance, I've been looking to simpler make up and the Maybelline Eye Tattoos are certainly simple, even for impatient people like me!
First of all, I have to mention the packaging, a weighty glass pot, which gives the illusion of the product being far more luxurious and expensive than it really is. One thing I will mention is that, similar to other cream eyeshadows, you will need to ensure you screw the lid on tightly when not in use as I would imagine it may dry out quickly if left without its lid.
The colour is a almost a cement grey with a touch of brown to warm it up, and it is a shade I would describe as a true matte taupe. From the limited release of Eye Tattoos we received here in the UK, I think this may be the only matte shade, as all of the others seem to be shimmers. I wouldn't usually be drawn to matte shades but this looked like an interesting, wearable everyday shade and I didn't have a similar one in my collection.
When swatched, it applies easily and evenly, giving an opaque matte finish. The shadow dries fast, so you will need to apply and blend quickly. I have been applying this with my Mac 239 brush and blending it out to soften it at the edges a little with a fluffy brush.
I found this eyeshadow easily buildable and whilst I haven't worn it for 24 hours (who on earth would?!), I did find that it lasted easily throughout a whole working day when used in conjunction with a primer. On my oily lids, I found that without a primer, I still managed around five hours before it started to show signs of creasing.
For a budget cream shadow, this is certainly one of the best I have tried and is easily comparable with Bobbi Brown's cream shadows, but less than a third of the price! The matte shade is very versatile and work-friendly and gives a fantastic polished look that I have been teaming with both light pink glosses and vibrant red lips. I can see myself turning to this shadow throughout most of the Summer and into Autumn, and I suspect it would suit most skintones, due to its buildability and easy-to-wear neutral tones.
Price - £4.99